
● Worked with a team of 2 designers and developers to deliver tailored design solutions for Luxorides' digital platforms.
● Created wireframes for web and mobile using Figma, focusing on intuitive and user-friendly interfaces.
● Solved design challenges through rapid prototyping, testing, and iterative improvements.
● Developed responsive mobile versions of desktop designs to ensure seamless cross-platform compatibility.
● Revamped UI by introducing new design elements, layouts, and a refined style guide.
● Conducted research, designed user flows, and delivered solutions for improved user experiences.
● Collaborated with cross-functional teams to align project goals and enhance user engagement.

Key Skills:
● UI/UX Design ● Wireframing ● Prototyping ● Responsive Design ● Design Systems

Product Designer for Mobile App Design & User Experience, driving global user engagement and satisfaction.

● Solely designed the entire app, including Onboarding, Home, Doctor's Profile, Listing, and Support screens, serving 260K+ active users across 750+ corporate partners.
● Conducted in-depth user research to identify pain points and inform design decisions, ensuring a seamless and intuitive user experience.
● Developed a robust design system to ensure consistency and efficiency across the product, improving usability and reducing development time.
● Collaborated directly with founders to present competitive analysis and influence the app theme, enhancing user engagement.
● Recognized with an "Appreciation Certificate" for exceptional ownership in user research and UI design.

Graphic Designer at Webzon.in

● Created impactful visuals, including posters and logos, for Webzon.in, a leading business platform.
● Developed digital marketing assets such as ads, banners, videos, and GIFs for platforms like Facebook, Google, and Instagram.
● Translated marketing goals into creative solutions while maintaining brand identity.
● Presented design mockups, collaborated with copywriters and creative managers to ensure brand consistency.
● Managed projects from concept to execution, adapting designs for various media formats.
● Promoted from Graphic Design Intern to full-time Graphic Designer for exceptional performance.

Key Skills: Poster Design ● Logo Design ● Copywriting
Tools: Adobe Photoshop ● CorelDRAW ● Illustrator

As per rough estimates, there are ~2M street food vendors in India. Often we crave to have street food but are not able to find the best ones available near us. Similarly, when you are travelling to a new city, you want to try out the local street food but often are not able to find the best ones.

Based on this insight, you are looking to build a street food finder app that helps to discover the best street food available in your city.

In your most creative imagination of an ideal world: How would you build an outstanding product that street food lovers love?

Key benefits: Convenience, discovery, time-saving, informative, social.  Target audience: Food enthusiasts, tourists, locals, students, families.

Street Food Safari: Navigating the Urban Culinary Landscape

This case study details the design process of an AI-powered analytics platform aimed at revolutionizing the way salon, spa, and medi-spa owners manage their businesses. The project aimed to leverage the power of AI to transform complex data into actionable insights, allowing owners to make data-driven decisions, optimize operations, and enhance guest satisfaction.

Salon, spa, and medi-spa owners often struggle to make data-driven decisions due to a lack of readily available and easily digestible insights from their business data. They rely heavily on intuition and anecdotal evidence, making it difficult to identify areas for improvement and optimize operations.

This lack of actionable insights leads to missed opportunities for growth, reduced efficiency, and potentially dissatisfied customers. The need for an AI-powered analytics platform that could analyze vast amounts of data, identify trends, and offer actionable recommendations became apparent.

The primary objectives of this project were to:

We conducted user interviews, surveys, and usability testing with salon owners and managers to understand their current challenges, data needs, and preferences for data visualization.

Based on these findings, we created user personas representing the primary target users, capturing their needs, goals, and pain points.

Competitive analysis revealed that existing analytics solutions often lacked the tailored insights and user-friendly interface required for the salon industry.

We used mind mapping and sketching to brainstorm a variety of design concepts. We explored different ways to visualize data, present insights, and facilitate data-driven decision-making.

Initial concepts focused on creating a dashboard that displayed key performance indicators (KPIs), such as revenue, customer retention, and service popularity. We also explored interactive visualizations and data filters to allow users to drill down into specific areas of interest.

Feedback from user testing helped refine the design, ensuring that the platform was intuitive, user-friendly, and provided the specific insights that owners needed.

We started by creating wireframes to define the information architecture and layout of the platform. The wireframes emphasized a clear and logical flow, ensuring that users could easily navigate and find the information they needed.

Prototyping was an iterative process, allowing us to test different design solutions and gather user feedback. We used Figma to create high-fidelity prototypes that closely resembled the final design.

The visual design focused on a clean and modern aesthetic, using a color palette that reflected the salon industry's vibrancy and sophistication. We selected clear and readable typography to ensure data legibility and employed intuitive icons to enhance visual clarity.

User testing was conducted throughout the design process, providing valuable feedback on the usability, clarity, and effectiveness of the platform. Iterations were made based on user insights to ensure that the final design met the needs and expectations of the target users.

One of the main challenges was integrating AI seamlessly into the user experience. We needed to find a balance between leveraging the power of AI for insights while ensuring that the platform remained intuitive and user-friendly.

To address this challenge, we focused on presenting AI-generated insights in a clear and actionable manner. We used visual cues and concise language to explain the meaning behind the data, enabling users to easily understand and apply the insights to their decision-making.

The final design solution is a user-friendly analytics platform that leverages AI to provide actionable insights to salon owners. The platform features a dashboard with key KPIs, interactive data visualizations, and personalized recommendations.

The design prioritizes visual clarity and intuitive navigation, ensuring that users can easily access and understand the data they need. The AI-powered insights help owners identify trends, optimize services, and improve customer satisfaction.

This project underscored the importance of user-centered design and the crucial role of AI in transforming data into meaningful insights. I learned the importance of balancing technical complexities with user experience considerations, ensuring that AI-powered features are accessible and intuitive.

I also gained valuable experience in working with AI tools and understanding the potential biases inherent in AI algorithms.  It is crucial to be aware of these limitations and strive to develop AI-powered solutions that are ethical and unbiased.

The AI-Powered Salon Analytics platform aims to revolutionize the way salon owners make decisions, empowering them with data-driven insights to optimize operations and enhance guest satisfaction. This project demonstrated the potential of AI to transform traditional industries by providing valuable and actionable data.

Future plans include expanding the platform's features, exploring new AI applications, and continuously refining the user experience based on ongoing feedback.

A user-centered design case study exploring the development of an AI-driven analytics platform for salons, spas, and medi-spas to empower business owners with actionable insights and optimize operations.

Designing an AI-Driven Analytics Platform for Salon and Spas

Muskan is a highly creative designer with a keen eye for detail. Her designs are visually appealing and well thought out, adding great value to our project. It was a pleasure working with her, and I look forward to seeing her future work!

Tejendra Pal Singh

I had the privilege of collaborating with Muskan at Umbrella Room Ventures, where we jointly led end-to-end design for Luxorides—covering the Landing Page, Checkout Flow, and Luxury Car Rental Services. Muskan excels at translating user needs into elegant, intuitive designs, with an eye for detail that elevates both aesthetics and usability.  

She also spearheaded the redesign of Fleetovo’s (URV’s B2B platform) car owner portal, showcasing her adaptability across B2C and B2B spaces.  

Our brainstorming and research sessions were highlights—her creativity and problem-solving always added immense value. Muskan is a skilled designer, a collaborative teammate, and deeply passionate about her work. I’m confident she’ll thrive in future roles. Wishing her continued success!

Hey! I'm Muskan Maheshwari, Product Designer

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Street Food Safari: Navigating the Urban Culinary Landscape

Designing an AI-Driven Analytics Platform for Salon and Spas

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