
● Worked with a team of 2 designers and developers to deliver tailored design solutions for Luxorides' digital platforms.
● Created wireframes for web and mobile using Figma, focusing on intuitive and user-friendly interfaces.
● Solved design challenges through rapid prototyping, testing, and iterative improvements.
● Developed responsive mobile versions of desktop designs to ensure seamless cross-platform compatibility.
● Revamped UI by introducing new design elements, layouts, and a refined style guide.
● Conducted research, designed user flows, and delivered solutions for improved user experiences.
● Collaborated with cross-functional teams to align project goals and enhance user engagement.

Key Skills:
● UI/UX Design ● Wireframing ● Prototyping ● Responsive Design ● Design Systems

Product Designer for Mobile App Design & User Experience, driving global user engagement and satisfaction.

● Solely designed the entire app, including Onboarding, Home, Doctor's Profile, Listing, and Support screens, serving 260K+ active users across 750+ corporate partners.
● Conducted in-depth user research to identify pain points and inform design decisions, ensuring a seamless and intuitive user experience.
● Developed a robust design system to ensure consistency and efficiency across the product, improving usability and reducing development time.
● Collaborated directly with founders to present competitive analysis and influence the app theme, enhancing user engagement.
● Recognized with an "Appreciation Certificate" for exceptional ownership in user research and UI design.

Graphic Designer at Webzon.in

● Created impactful visuals, including posters and logos, for Webzon.in, a leading business platform.
● Developed digital marketing assets such as ads, banners, videos, and GIFs for platforms like Facebook, Google, and Instagram.
● Translated marketing goals into creative solutions while maintaining brand identity.
● Presented design mockups, collaborated with copywriters and creative managers to ensure brand consistency.
● Managed projects from concept to execution, adapting designs for various media formats.
● Promoted from Graphic Design Intern to full-time Graphic Designer for exceptional performance.

Key Skills: Poster Design ● Logo Design ● Copywriting
Tools: Adobe Photoshop ● CorelDRAW ● Illustrator

As per rough estimates, there are ~2M street food vendors in India. Often we crave to have street food but are not able to find the best ones available near us. Similarly, when you are travelling to a new city, you want to try out the local street food but often are not able to find the best ones.

Based on this insight, you are looking to build a street food finder app that helps to discover the best street food available in your city.

In your most creative imagination of an ideal world: How would you build an outstanding product that street food lovers love?

Key benefits: Convenience, discovery, time-saving, informative, social.  Target audience: Food enthusiasts, tourists, locals, students, families.

Street Food Safari: Navigating the Urban Culinary Landscape

<a href="https://www.figma.com/proto/0UwdVTPRwNIbX2mfVI6Wme/Muskan's-Workspace?node-id=2030-2491&amp;node-type=frame&amp;t=6qRp1klAKrgf8M9Z-1&amp;scaling=scale-down&amp;content-scaling=fixed&amp;page-id=754%3A1811&amp;starting-point-node-id=2030%3A2491&amp;show-proto-sidebar=1">Prototype</a>

Key benefits: Enhanced UX, consistent design, optimized flow.  Target audience: Here to Care users, mental health seekers, healthcare professionals.

Revamping Here to Care: A UI/UX Redesign

This case study details my 24-hour design sprint focused on creating a student-centered platform for AI-powered interview preparation.  The goal was to build a prototype that provided realistic and engaging interview practice using AI bots, offering personalized feedback and a less anxiety-inducing environment than traditional live interviews.

Many students and early-career professionals struggle with interview anxiety and lack access to effective practice opportunities. Live interviews can be high-pressure and rarely offer detailed feedback.  This project aimed to address this by designing a platform that offers personalized, AI-driven interview practice in a low-pressure setting.

The primary objective was to create a functional prototype within 24 hours that demonstrated an intuitive user flow, engaging AI interaction, and clear performance tracking.  Success was measured by the completion rate of key tasks within the prototype, the clarity of AI interactions, and the visual consistency of the interface.

My research involved analyzing existing interview prep tools and considering common user pain points.  I focused on understanding how to create an AI interaction that felt supportive and helpful, rather than cold or robotic.  This understanding informed my persona development and design decisions.  Competitive analysis focused on identifying best practices and areas for innovation.

The ideation process involved sketching multiple flows and interface layouts, focusing on simplicity and clarity.  I iterated on these ideas based on self-assessment and considered how the interface might adapt to various question types and AI response styles.  The priority was an intuitive and easy-to-navigate experience.

I started with low-fidelity wireframes in Figma to map out user flows.  These were then iterated upon, incorporating feedback from self-testing and focusing on the clarity of each step.  The high-fidelity prototype was developed concurrently, focusing on visual consistency and a clean aesthetic.  User testing was limited due to time constraints but was conducted during the design process through continuous self-testing and revisions.

The major challenge was designing engaging and realistic AI-human interaction within a 24-hour timeframe. This was addressed by prioritizing core user needs, focusing on clear visual communication, and simplifying complex AI interactions through careful planning and concise design choices.   The key lesson was that clarity and simplicity are paramount, especially within time constraints.

The project resulted in a fully functional prototype demonstrating the platform’s core features, user flow, and visual design within 24 hours. The prototype showcases an intuitive interface for accessing and interacting with AI interview bots, tracking performance, and receiving personalized feedback.  While the project was not launched, it served as a strong portfolio piece and a valuable learning experience.

This sprint highlighted the importance of prioritizing core user needs and focusing on clarity in rapid prototyping.  It emphasized the value of iterative design and self-testing to quickly refine designs.  Moving forward, I will maintain this focus on clarity and efficiency in future projects.

The AI Interview Prep prototype, built within a 24-hour design sprint, successfully demonstrated the viability of a user-friendly AI-powered interview preparation platform.   The project’s success lies in its clear focus on user needs and effective application of rapid prototyping methodologies. Future development would involve integrating more advanced AI features and extensive user testing to refine the experience further.

Designing an intuitive, AI-powered platform for students to practice job interviews.  Rapid prototyping and user-centric design were key to success.

Designing an AI-Powered Interview Prep Platform for Students

This case study details the design process of an AI-powered analytics platform aimed at revolutionizing the way salon, spa, and medi-spa owners manage their businesses. The project aimed to leverage the power of AI to transform complex data into actionable insights, allowing owners to make data-driven decisions, optimize operations, and enhance guest satisfaction.

Salon, spa, and medi-spa owners often struggle to make data-driven decisions due to a lack of readily available and easily digestible insights from their business data. They rely heavily on intuition and anecdotal evidence, making it difficult to identify areas for improvement and optimize operations.

This lack of actionable insights leads to missed opportunities for growth, reduced efficiency, and potentially dissatisfied customers. The need for an AI-powered analytics platform that could analyze vast amounts of data, identify trends, and offer actionable recommendations became apparent.

The primary objectives of this project were to:

We conducted user interviews, surveys, and usability testing with salon owners and managers to understand their current challenges, data needs, and preferences for data visualization.

Based on these findings, we created user personas representing the primary target users, capturing their needs, goals, and pain points.

Competitive analysis revealed that existing analytics solutions often lacked the tailored insights and user-friendly interface required for the salon industry.

We used mind mapping and sketching to brainstorm a variety of design concepts. We explored different ways to visualize data, present insights, and facilitate data-driven decision-making.

Initial concepts focused on creating a dashboard that displayed key performance indicators (KPIs), such as revenue, customer retention, and service popularity. We also explored interactive visualizations and data filters to allow users to drill down into specific areas of interest.

Feedback from user testing helped refine the design, ensuring that the platform was intuitive, user-friendly, and provided the specific insights that owners needed.

We started by creating wireframes to define the information architecture and layout of the platform. The wireframes emphasized a clear and logical flow, ensuring that users could easily navigate and find the information they needed.

Prototyping was an iterative process, allowing us to test different design solutions and gather user feedback. We used Figma to create high-fidelity prototypes that closely resembled the final design.

The visual design focused on a clean and modern aesthetic, using a color palette that reflected the salon industry's vibrancy and sophistication. We selected clear and readable typography to ensure data legibility and employed intuitive icons to enhance visual clarity.

User testing was conducted throughout the design process, providing valuable feedback on the usability, clarity, and effectiveness of the platform. Iterations were made based on user insights to ensure that the final design met the needs and expectations of the target users.

One of the main challenges was integrating AI seamlessly into the user experience. We needed to find a balance between leveraging the power of AI for insights while ensuring that the platform remained intuitive and user-friendly.

To address this challenge, we focused on presenting AI-generated insights in a clear and actionable manner. We used visual cues and concise language to explain the meaning behind the data, enabling users to easily understand and apply the insights to their decision-making.

The final design solution is a user-friendly analytics platform that leverages AI to provide actionable insights to salon owners. The platform features a dashboard with key KPIs, interactive data visualizations, and personalized recommendations.

The design prioritizes visual clarity and intuitive navigation, ensuring that users can easily access and understand the data they need. The AI-powered insights help owners identify trends, optimize services, and improve customer satisfaction.

This project underscored the importance of user-centered design and the crucial role of AI in transforming data into meaningful insights. I learned the importance of balancing technical complexities with user experience considerations, ensuring that AI-powered features are accessible and intuitive.

I also gained valuable experience in working with AI tools and understanding the potential biases inherent in AI algorithms.  It is crucial to be aware of these limitations and strive to develop AI-powered solutions that are ethical and unbiased.

The AI-Powered Salon Analytics platform aims to revolutionize the way salon owners make decisions, empowering them with data-driven insights to optimize operations and enhance guest satisfaction. This project demonstrated the potential of AI to transform traditional industries by providing valuable and actionable data.

Future plans include expanding the platform's features, exploring new AI applications, and continuously refining the user experience based on ongoing feedback.

A user-centered design case study exploring the development of an AI-driven analytics platform for salons, spas, and medi-spas to empower business owners with actionable insights and optimize operations.

Designing an AI-Driven Analytics Platform for Salon and Spas

The Bumble platform enables people to build healthy and equitable relationships, &amp; kind connections. Bumble is more than just an online dating app launched in 2014 with millions of users. It's a platform built on kindness and respect, fostering healthy connections across dating (Bumble Date), friendship (Bumble BFF), and professional networking (Bumble Bizz). In heterosexual matches, women make the first move, aiming to create a more equal playing field.

Founded to challenge traditional dating norms, Bumble empowers users to connect with confidence in any setting, online or offline. It's one of the first dating apps built with women in mind, fostering a safe space for everyone.

The Bumble team, a diverse group focused on growth and kindness, is dedicated to helping users find real connections and make the internet a better place.

The main objective of this case study is to identify the challenges of hesitant, rational, unable to decide, and repetitive dates. Matching users based on strong compatibility factors and interests could reduce the back-and-forth about what to do on a date. The app could offer pre-planned date ideas tailored to users' interests and location. Present users with different date night options within the app. This collaborative approach would eliminate the hassle of individual suggestions and ensure both parties are excited about the date.

Dating suffers from confusion (endless texting about planning a date), repetitive experiences (dinner &amp; movies), and lifting the burden of planning (lack of creative ideas). This leads to wasted time, frustration, and a less fulfilling dating experience. Further, the burden of coming up with unique date plans adds stress to an already busy life, discouraging individuals from actively pursuing dates.

Business Goals: Transforming Pre-Date Chaos into Connection        Opportunities

The current pre-date experience creates a roadblock for our dating app, hindering user engagement and potentially leading to churn. By addressing this problem, we can achieve several key business goals:

User Goals: From Frustration to Fun - What Users Want from Pre-Date Planning

Understanding user goals is crucial for crafting an effective solution. Here's what users  likely aim to achieve during pre-date planning:

1. Existing Solutions for Date Planning

2. Exploring Reddit for “date ideas," "first date struggles," or "planning dates."&nbsp;

3.&nbsp;Date Planning Trends in 2024

<a href="https://www.linkedin.com/pulse/swipe-right-future-dating-innovative-features-shaping-apps-zlowe/">Swipe Right Into The Future Dating: Innovative Features Shaping the Future of Dating Apps</a>

<a href="https://www.robosoftin.com/blog/6-dating-app-trends-in-2023-right-swiping-technology-to-find-perfect-match">6 Dating App Trends in 2023 – Right Swiping Technology to find Perfect Match</a>

<a href="https://www.linkedin.com/pulse/comprehensive-guide-upcoming-trends-dating-app-2024-richestsoft-7jjhc/">A Comprehensive Guide on Upcoming Trends in Dating App 2024</a>

<a href="https://medium.com/@amanmishr4/emerging-trends-in-mobile-dating-app-development-1ae23beec259">Emerging Trends in Mobile Dating App Development</a>

<a href="https://www.entrepreneur.com/science-technology/these-trends-are-set-to-enhance-online-dating/446359">From Machine Learning to Unfiltered Videos, These Online Dating Trends Are Set to Improve the Tricky World of Dating</a>

In a series of 15 user interviews, I explored how working professionals and college students use Bumble for dating.

User Persona that we created by addressing these user goals, we can create a valuable tool that empowers users to take control of their dating lives and fosters a more positive and exciting pre-date experience. This, in turn, increases the likelihood of successful dates and strengthens user engagement with the app.

A visual representation of the steps a customer goes through when interacting with a product, service, or brand. t helps businesses understand the customer's perspective, identify any pain points or areas for improvement, and ultimately design a better customer experience. By addressing these pain points and offering solutions, the dating app can help users to have a more positive and successful dating experience.

The aim of the usability test was to ask users to plan a date, observe their interaction with the feature and capture their feedback.

5 users participated in the test (3 in-person and 2 remotely)

I believe dating app developers can create features and functionalities that address user pain points. This can lead to a smoother pre-date experience, more exciting date options, and ultimately, a higher chance of successful connections. Tackling these issues increases the likelihood of successful dates and strengthens user engagement with the app.

Thank you for spending your precious time reading this study case.

Feedbacks and questions are always welcome, you can always reach me via email me at ****

<a href="mailto:muskanmaheshwari2216@gmail.com">**muskanmaheshwari2216@gmail.com</a>** 🙆🏻‍♀️✨

Key benefits: Personalized, innovative dates, enhanced user experience.  Target audience: Singles, couples, those seeking unique experiences.

Beyond the Swipe: Reimagining Date Planning

This case study details the design process of an onboarding flow for an event-based travel platform, focusing on creating a user-friendly and engaging experience that encourages rapid onboarding and active engagement.

The primary challenge was to minimize user friction and prevent user dropout during the onboarding process for first-time users of the event-based travel platform. Research revealed that complex or time-consuming onboarding flows often led to frustration and disengagement, resulting in a high churn rate. To address this, the goal was to create an onboarding experience that was intuitive, efficient, and engaging, guiding users smoothly through the platform's core features.

The design process involved the following stages:

Iterations were made to the design based on user feedback, ensuring a user-centered approach and a seamless onboarding experience.

A key challenge was the lack of established brand guidelines or direction at the start of the project. This was addressed by conducting thorough market research to identify industry best practices and inspiration for the design.  Furthermore, close collaboration with stakeholders ensured alignment with the overall brand vision and strategy.

The final onboarding flow design incorporated the following key features:

The final design was tested with a larger user group and received positive feedback. Users found the onboarding process to be intuitive, engaging, and informative. The design effectively guided users through the core features of the platform, resulting in increased user engagement and reduced churn rates.

This project reinforced the importance of prioritizing the user experience and conducting thorough research to understand user needs and preferences. The key takeaway was the importance of clearly communicating the unique selling proposition (USP) early in the onboarding process to ensure user engagement and retention.

In future projects, I will focus on incorporating user feedback at all stages of the design process and ensuring that the USP is consistently reinforced throughout the user experience.

The redesigned onboarding flow for the event-based travel platform resulted in a significant improvement in user acquisition and engagement. The streamlined and engaging experience successfully guided users through the platform's core features, enhancing their understanding of the platform's value and increasing their likelihood of continued use. The project serves as a testament to the power of a well-designed onboarding process in driving user success and business growth.

Designing a seamless and efficient onboarding flow for a travel platform to minimize user friction and encourage active engagement.

Streamlining Onboarding for Event-Based Travel Platform

This case study details my personal project focused on redesigning a task management interface to improve usability and task visibility for product teams and project managers.  The existing interface lacked clarity, interactivity, and scalability, leading to inefficiencies as project complexity increased. My goal was to create a more intuitive and streamlined experience.

The original task management interface suffered from several key issues.  The layout was cluttered and overwhelming, especially with a large number of tasks.  Prioritization was unclear, making it difficult to focus on the most important items.  The lack of interactive elements hindered efficient task management.  Users struggled to quickly filter, sort, and update task statuses.  Overall, the interface did not scale well with increasing project complexity, negatively impacting productivity and team collaboration.

My primary objectives were to improve task clarity, enhance interface interactivity, and increase the scalability of the design.  I aimed to create a visually appealing and intuitive interface that reduced cognitive load and improved task completion speed.  Success would be measured by improved task completion times, increased user satisfaction (assessed through self-evaluation), and a demonstrably clearer and more organized visual presentation.

My design process began with a thorough review of the original design, identifying usability pain points and areas for improvement.  I then brainstormed potential solutions, focusing on improving layout, visual hierarchy, and interaction design.  This involved sketching and creating low-fidelity wireframes to explore different layout options and information architecture.  In Figma, I then created a mid-fidelity prototype to test user flows and interactivity.  This iterative process involved continuous self-evaluation and refinement based on usability heuristics and UI/UX best practices.

The primary challenge was the lack of real user feedback.  To address this, I relied heavily on established usability heuristics and best practices to inform my design choices.  I also conducted self-testing and self-evaluation throughout the process, simulating user interactions and critically evaluating the design from multiple perspectives.  This helped to ensure the redesign met usability standards and aligned with best practices even without formal user testing.

The final design resulted in a significantly improved task management interface. The redesigned interface features a cleaner layout with improved visual hierarchy and task grouping.  Prioritization is made clearer through visual cues, such as color-coding and task status indicators.  Interactive elements such as filters, counters, and clear interaction states have been implemented to enhance usability.  Overall, the goal was to create an experience that is significantly more intuitive and efficient. Though quantitative user data is lacking due to the project's nature, I believe that the redesign achieves the key objectives of improved visual clarity, reduced cognitive load, and enhanced task management efficiency.

This project reinforced the importance of prioritizing clarity, accessibility, and visual hierarchy in UI design.  Even with limited user data, adhering to these principles can yield a significant improvement in usability.  A key takeaway is the value of iterative design and self-evaluation, which helped to refine the design and address potential usability issues.  For future projects, I would prioritize user testing to obtain more concrete insights and feedback, allowing for more data-driven design decisions. However, this project demonstrated that a well-structured design process, informed by established best practices, can be highly effective, even without extensive user research.

The redesigned task management interface addresses the key shortcomings of the original design, providing a more user-friendly and efficient experience for product teams and project managers.  The emphasis on visual clarity, intuitive interactions, and scalability creates a significantly improved solution for managing tasks, regardless of project complexity. Future iterations could include user testing to further refine the design and incorporate user feedback for continuous improvement.

Improving task visibility and usability for project teams through a redesigned task management interface.

Revamping Task Management: A User-Centric Redesign

Users of an e-commerce app's digital wallet are experiencing difficulties that are

affecting their overall satisfaction and engagement. Analytics indicate a decline in

conversion rates, increased cart abandonment, and negative feedback related to

the wallet's interface and functionality. Use the feedback and insights gathered

from different users to identify the UI UX pain-points. Create a clean and intuitive

clickable prototype of the application to improve user satisfaction foster a positive

User Research &amp; Painpoint Identification

Based on the raw feedback from users around digital wallet, Let’s focus and identify on key painpoints around the digital wallet experience:

Information Architecture &amp; Design Optimization

Due to lack of any reference around the existing digital wallet experience, We’re going to make envision an end to end digital wallet experience inside an ecommerce app.

Information Architecture of a Digital Wallet within Ecommerce App

2. Integration with Shopping Experience:

<a href="https://www.figma.com/proto/0UwdVTPRwNIbX2mfVI6Wme/Muskan's-Workspace?page-id=0%3A1&amp;node-id=810-1871&amp;viewport=1474%2C595%2C0.08&amp;t=NOIgXeZVlDLKhcIv-1&amp;scaling=scale-down&amp;starting-point-node-id=810%3A1871&amp;show-proto-sidebar=1">Prototype Link</a>

Key benefits: Improved user satisfaction, increased conversions, increased brand value.  Target audience: E-commerce app users who use the digital wallet.

Redesign Digital Mobile Wallet

Muskan is a highly creative designer with a keen eye for detail. Her designs are visually appealing and well thought out, adding great value to our project. It was a pleasure working with her, and I look forward to seeing her future work!

Tejendra Pal Singh

I had the privilege of collaborating with Muskan at Umbrella Room Ventures, where we jointly led end-to-end design for Luxorides—covering the Landing Page, Checkout Flow, and Luxury Car Rental Services. Muskan excels at translating user needs into elegant, intuitive designs, with an eye for detail that elevates both aesthetics and usability.  

She also spearheaded the redesign of Fleetovo’s (URV’s B2B platform) car owner portal, showcasing her adaptability across B2C and B2B spaces.  

Our brainstorming and research sessions were highlights—her creativity and problem-solving always added immense value. Muskan is a skilled designer, a collaborative teammate, and deeply passionate about her work. I’m confident she’ll thrive in future roles. Wishing her continued success!

Hey! I'm Muskan Maheshwari, A UI/UX Designer